Internet solutions company People Power has announced a new block of energy-focused microservices designed to help consumers to save money on electricity through more efficient use of electricity. The new services are bundled into People Power’s new Behavioral Demand Response 2.0 product. The new services were designed using research and field testing developed in collaboration with Stanford University ChangeLabs which helped the People Power team tailor the new microservices for not just maximum potential impact, but for the maximum realized impact on individual energy consumption. “ Sustainable transformation in energy efficiency is possible when solutions simultaneously leverage shifts on both the demand and the supply sides of the equation. Catalyzing realistic ways of shifting behaviors through choices and options based on behavioral science principles – but which are sensitive in meshing with people’s identities, sensibilities and their daily lives – are key to changing the energy landscape,” said Prof. […]
